94 0 obj <>stream GMAT or GRE scores are required. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. 0 Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. 6 ^30YB|*HBXOB [a USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? 1 0 obj endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Presentations by faculty, visiting researchers, and advanced students. For additional information, visit marshall.usc.edu/MSMkt. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. %PDF-1.6 % 0 cJdk VHe0V;WVi Please refer to the sample course plans below. Involves market research and implementation planning. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h We will study various stream In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. )b"4F\> =b'/a(h{S~| B)t x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Maximum units which may be applied to the degree to be determined by the department. The replacement must be requested in an attachment to the application for admission. 1 0 obj Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Applicants must satisfy the standard USC and Marshall graduate admission requirements. Requires market research, creative design, implementation planning, and client presentation. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . your goals in mind. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Graded CR/NC. Examination of strategic decision making in marketing channels. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Provides experience in a student managed product team. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! endobj endobj 2 0 obj Meet the Student Advisory Council of the MS in Marketing program. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) A Personalized and Global-Focused Curriculum. 102 0 obj <> endobj ?=~B,7~?B_ Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. 3 0 obj Your session has ended. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. ! GZ7T"%+ToBn' c This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Graded CR/NC. %%EOF ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. The GMAT is preferred. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Finance & Accounts. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) $ j$@bL "$$&~D-@7dJ$201210R#@ 7 2-3:20pm [email protected] 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . endstream endobj startxref USC Schedule of Classes Summer 2023. classes begin 5/17. Seminar. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. % hbbd```b``^"k@$ You are also welcome to email us on [email protected] if you have any questions. Supervised on-the-job business experience in the field of marketing. 4 0 obj If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. endstream endobj startxref a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Prerequisite: BUAD-307 or MKT-385x. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. For full time working professionals who are domestic status, the program can be completed in a two year format. %PDF-1.5 Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. dNdn. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. At least two years of full-time work experience is preferred. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. stream Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. A series of Masters of Marketing Seminars are scheduled each fall. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Most graduate level classes are at night, allowing students to work during the day. Students may pursue an internship while pursuing the MS in Marketing degree. Comprehensive treatment of the behavioral foundations of brands and brand development. Rotaract Club Of Nsit Regency. - Personal commitment throughout the program. endobj The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. <>>> Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: [email protected] (Curricular Practical Training.) Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. <> University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: [email protected] COURSE DESCRIPTION Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Graded CR/NC. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. %%EOF Learning Objectives Upon successful completion of this course, students will be able to: 1. Education. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. 00o@,VvX`'lt043510n`fhxaL& Duplicates credit in the former DSO 566. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Please enable Javascript for full functionality. 132 0 obj <> endobj endstream endobj 136 0 obj <>stream Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Prerequisite: BUAD 307 or MKT 385x. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . 1 0 obj Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 3 months at . X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Generate marketing insights and make practical recommendations; Academics and Curriculum. The Consumer Behavior Track offers a wide range of electives. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. ) Additionally, you can connect with the president of the SAC on LINKEDIN. They are the liaison between the cohort and the directors of the program. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. MS in Marketing Students study from world renowned faculties. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. When attempting to . At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. * This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Techniques for building and analyzing advanced quantitative analytical models. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. Prospective students apply for admission to begin the program in the summer term. Students are required to take 30 units to graduate. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Specialize in Analytics (STEM) or Consumer Behavior. learning, and the use of big data in marketing analytics. ,xT@ These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. ` pPh=\kv)YL Vf`Ar \4 Individual or team project solving real business problems for an existing business entity, domestic and/or international. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. The course employs a combination of lectures, articles, and "hands-on" exercises. 2 0 obj Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. This version: August 22, 2021. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. #S84u>I^j:&EnC#q!. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. % ^J~ywpR >F 4` * fu. bmP"]_CLL`]@Mg`x 8 Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; 3 0 obj The Columbia Advantage 01 Academics Fall 2022 TERM 20223. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Prerequisite: BUAD 307 or MKT 385x. 59 0 obj <> endobj Let us know by taking a short survey. University Catalog 169 0 obj <>stream marketing data and analytics to make business recommendations and decisions. , etc.

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