Government regulations are strict. It creates and maintains their competitive advantage by offering the cheaper prices and services than competitors price. The company develops the products and services that are convenient for its customers (Mele, Pels and Storbacka, 2015). AirAsia offers transportation services to its passengers along with several other services, which includes courier services and cargo services. Air Asia operates flights to around 165 destinations that include both domestic and international with a fleet size of 92. This marketing mix 7 Ps model is used to explain the marketing strategy of Air Asia. It works towards providing the highest quality products by making technological advancement to reduce cost and enhance service levels. AirAsias positioning is very clear in being low-cost. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Since AirAsia is a low-cost airline and the Indian market is price-conscious, it would be a win-win situation for both. The following are strengths and weaknesses of AirAsia: 1. In 2002, AirAsia became the first airline company in the region that allowed passengers with the facility to pay for their bookings by using credit card. Air Asia comprises of a capable and dedicated customer care team, which is committed to resolving the complaints by the customer as soon as possible. Rise of Other LCCs in Market. AirAsia offers the cheapest flights to over 120 destinations across Asia and Australia (AirAsia, 2018). Well established LCC operating out of South East Asia, 3. We hope you found what you were looking for. The two closest competitors that are considered against AirAsia include Jet Star Airways and Malaysia Airlines (AirAsia, 2018). AirAsia has the vision to be one of the best and largest airlines that operates at a low cost. Air India, Emirates, and many other Asian airlines have also started following the low-cost carrier strategy to attract market share. Below are the top 3 competitors of Air Asia: 1. Lets take a look at AirAsias marketing mix. They have official handles on all major platforms but for the purposes of this segment, we shall take a look at the main 3, which are Instagram, Twitter, and Facebook. The companys primary focus is to build customer value. AirAsia is a Malaysian low cost and no-frills airline company, which has a unique slogan stated as Now Everyone Can Fly. AirAsia adopted the Computer Reservation System (CRS), which enabled it to introduce the first-ever ticket-less travel facility and also provides features such as advanced boarding passes and online ticket booking. Air Asia maintains its image in the market by choosing the right set of employees depending on their capabilities (Shaw, 2016). In order to stay ahead of the competition, the company needs to constantly invest in improving the additional facilities that make a difference to customers in todays times such as disposable in-flight meals, complimentary WiFi, entertainment facilities, and varied seat options. AirAsia is a global airline with operations in more than 160 destinations in 25 countries. Marketing mix 7 Ps and SWOT analysis can improve the brand value of AirAsia and identify the strengths and weaknesses of AirAsia along with determining the future opportunities. Your topic helped a lot, Your email address will not be published. Air Asia also engages itself in the promotion of the company through social media, print advertisements, and effective billboard advertising (Mele, Pels and Storbacka, 2015). AirAsia was bought over by Tony Fernandes, the current chief executive officer of AirAsia from DRB-Hicom on 2nd December, 2001 (Soon, 2017). At last, Strategic priorities are identified and analysed to provide the values that help AirAsia in fulfilling its aim. Porter five forces analysis of Airasia will help in understanding and providing solution to nature & level of competition, and In fact, AirAsia has sponsored many international events and teams to give exposure to its brand name. *You can also browse our support articles here >. There is no product differentiation while the only different is the airlines packages offered. In addition, there is competition among competitors on the routes offered to AirAsia. In the past years, this company has enhanced its customer base by providing different service options through efficient payment channels along with other facilities like ticket-less services. Concentration of Buyers power in many hands. As there are no significant differences in the price compare to Air Asias competitor such as Tiger Airway and Jet Star as mentioned earlier, their customer do not need to spend more to shift to another airline. Diversified in product offered. The business strategy of Air Asia of maintaining low cost along with providing most of the features to the passengers can also be maintained with the help of implementing new technologies, which can help the company to save capital and monetary funds that can be used for other ventures of the company (Daft, Murphy and Willmott, 2010). The profits of the organisation have been observed to be remarkable which introduce an opportunity to new competitors causing a severe threat to AirAsia for sustainable profits. UNICEF collaborated with AirAsia to raise $ 128 million for the people who were affected by the earthquake in Haiti. In Air Asia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Furthermore. It is an international air travel carrier that started its flights in Malaysia and expanded its base globally. AirAsia Airline As the best low-cost passenger. The portions of income of an individual earns is the factors because when the portion is high, the more customers will look for cheaper price, hence the bargaining power of buyers will be strong. But of course, there exist many competitors that require constant evaluation of strategies. This strategy encourages the customers to choose Air Asia over any other airline company. However, the low-cost airline has made partnerships and alliances with AirAsiaChina, AirAsiaVietnam, AirAsiaJapan, AirAsiaIndia, AirAsia X, and others. AirAsia is a low-cost multinational Malaysian airline. Step 3- Assess the Porter Five Forces in relation to the Airline industry and assess which forces are strong in Airline and which forces are weak. AirAsia has been a successful part of the airline industry for over a decade. The company provides its services to people of every age group of society, and to the people belonging to the medium and high ranged of income or financial status. Heres the swot analysis of AirAsia as follows; AirAsia has a large fleet size comprising300aircraft. Its going to analyze the internal and external factors impacting the worlds leading low-cost airline. This has been possible through excellent brand positioning. This is act as a barrier of entry for the competitor as there are high in capital requirement such as set up of headquarters, purchasing or hiring aircraft, appointment pilots and other staffs like air supervisor. Comment * document.getElementById("comment").setAttribute( "id", "a896926ff00456d33666396e451bba6e" );document.getElementById("i2e65971ac").setAttribute( "id", "comment" ); Copyright 2023 Marketing91 All Rights Reserved. Its going to analyze the internal and external factors impacting the worlds leading low-cost airline. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Its routes include both domestic and international flights. The competitions advantage is the centre of a companys performance to face a direct competition. Furthermore, AirAsia adopted a fare structure, according to which, the people who book tickets earlier will get a cheaper fare (AirAsia, 2018). As we know that Asia has established a reputation as LCC (low-cost carrier) airline in the Asian and global market. Discover AirAsia alternatives or similar companies to benchmark and competitors' market analysis. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Although the two major suppliers of aeroplane structures are Airbus and Boeing, the suppliers of other facilities required in an aeroplane, for hospitality services including food and merchandise, are available in adequate amount in the market. Luggage handling is the major factor that is considered by the customer as well as the airlines industries and in context to this fact, Malaysia Airlines provides average 15 kg of luggage, and it does not include any additional charges in case there is few more luggage than the normal capacity provided by the airlines. The brand colours of Air Asia are red and white, which represent determination along with passion, perfection, and positivity to serve customers high-quality services at low prices (Mele, Pels and Storbacka, 2015). Airasia are now facing competition with approximately 59 low fares airline such as JAL Express, Tiger Airways, Air Arabia, JetStar Airways, and etc. Interested in learning more? Brands, such as Jet Star Airways and Tiger Airways, are sustaining in the competition as they also provide air transportation at cheap costs to people along with enhanced in-flight services and varied options for passengers.This directly affects the customer strength of Air Asia, andthese companiespose a threat to the company. Another important strategy that Air Asia will consider enhancing is improving Information Technology (IT) services in the company, as well as in the aeroplanes. The major reason is that the number and type of competitors remain the same for a long time,and this reduces the chance of an airline company at a lower level coming higher in the market.Different airline brands are known for various services, for instance, JetBlue is known for the quality of services and amenities and Air Asia is known for its low cost. WebAirAsia Competitors Specify up to 10 symbols: WH REGN XHR NVO VRTX HOG IHG rprx Sophisticated investors, who have witnessed many market ups and downs, frequently Ease to switching. Step 4 - Determine overall industry structure and test analysis of consistency. The created segments consists of consumers who share similar interests, requirements and locations. Fixed Cost is high. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! The headquarter of the company is in Kuala Lumpur International Airport, Sepang, Selangor,Malaysia. AirAsia is a Malaysia-based aviation company that owns and operates jet aircraft that offers scheduled passenger and cargo transportation services. He has been a guest speaker at prominent colleges in India including IIMs[Read full bio], Your email address will not be published. Jet Star Airwaysare considered as the safest low cost carriers among the 10 safest carriers in the airline industry of Australia. Specific analysis has been conducted in order to analyse the market environment for AirAsia. Due to competitive in airline industry and protects on national airline, MAS which facing losses in these year, it is quite difficult to apply for licensing and permit for operating airline company. After an in-depth study of the swot analysis of AirAsia, weve concluded that AirAsia is indeed the worlds leading low-cost airline. They truly contribute their lifelong learning in allowing students to succeed in their academics. This tells us that AirAsia mainly needs to understand its customers a little better and provide them with the extra services they need. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Kamarudin Meranun and Tony Fernandes bought the airline on Sep 08, 2001. Today, it connects domestic and international flights to more than 165 destinations within 25 countries. The company was observed to initiate low-cost tickets during the recession which assisted in establishing a prioritised reputation for the organisation. The increase in oil prices has critically impacted the operations of the organisation. The airline has four subsidiaries including Air Asia X, Indonesia Air Asia X, Indonesia Air Asia and Thai Air Asia. Furthermore, the company wants to serve the 3 billion people who are currently out of connectivity and cannot afford high fares. Do check. AirAsia is an experienced brand in the airline industry. SIA introduced 2 budget airlines; ValuAir and Tiger Airways.. Tiger Airways. The Air Asia X mainly focuses on the long-haul routes (Yarimoglu, 2014). The company maintains its logo by providing high-quality exterior services of the aircraft along with the interior seats and the uniforms. The competitions are depending on the services provided and the suitability of the flight time for the customer. It is essential to choose the right set of employees for the organisation in order to maintain their position. The cost-cutting strategies of AirAsia are effective and beneficial in terms of financial growth and maintenance (Ahmad and Neal, 2006). The operational region of AirAsia comprises different countries which introduce diversity in religion, language, culture and approaches. Thai AirAsia faces new competitive threats in Thai Lion and Thai VietJet. Lets understand AirAsias competitors better with analysis. Competition: The company faces a lot of competition from brands such as Air India, Singapore Airlines, Virgin Airlines etc. Basic things to know before seeking help in assignment. Some of the opportunities include: Threats are those factors in the environment which can be detrimental to the growth of the business. The bargaining power of buyers is strong when the switching cost of airlines is low. Student Life Saviour is a prominent name in providing assignment, essay and dissertation help services to students. KLIA-Singapore is also served by four Singapore-based carriers Jetstar Asia, Tigerair, SilkAir and Singapore Airlines. Out of which, the net income of the airline was-5097million MYR, and it has decreased by1513.76%. Air Asia is known as one of the most low-cost airlines in the airline industry. In the AirAsia case study, we shall decode AirAsias marketing strategy, marketing mix, SWOT analysis, social media presence, and also analyze its competitors. The company was established in 1993, and the official operation of the company was started on 18 November 1996. Pacific (Cebu Air Inc, 2012), AirAsia (AirAsia, 2011), and JetStar Airways (Jetstar Airways, 2012) all reporting increase in revenues and recording profits over the previous year. These include a 36% increase in passengers carried by AirAsia Malaysia, 79% increase in passengers carried by AirAsia India and an increase of 65% of passengers carried by AirAsia Thailand. A Marketing mix mainly focuses on the 4ps of an organization, which are Product, Place, Price, and Promotion. Today, well discuss the swot analysis of AirAsia. Such events and teams have got millions of fan following, when an airline sponsors a team or an event, then it allows the company to reach new customers. Management of costs: Air Asia is finding it immensely difficult to manage the fluctuations in costs of Air Asia is one of the leading brands in the airlines sector. Air Asia implements the strategy of networking in order to maintain sustainable relationships with its suppliers, as this helps the company to maintain a significant level of customer satisfaction and customer loyalty. Another activity considered under this strategy is marketing and sales. As there are approximately 59 low cost airline operating in the industry,it is always easily for the customer to look for alternative. WebCompare AirAsia against competitors. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. There are a lot of operations that are conducted by the company as it is spread across 25 countries in more than 160 destinations. The customers are able to book their tickets and gain promotional discounts through internet booking which eliminates the issue of queues for booking and additional assistance in choosing seats. AirAsia is already trying to achieve that by expanding their facilities to hotel bookings, tour packages, etc to try and gain some competitive edge along with diversifying their product portfolio. AirAsia is one of the largest low fare airline companies in Asia, which has been expanding its routes to different countries since 2001. The organisation can be witnessed to confront critical competition from the competitors who are facilitating similar costs and additional services and privileges which act as a drawback for the organisation (Man and Justine, 2005). Learn how your comment data is processed. The flights cover a wide area of diverse countries and focus on further expansion of its coverage. AirAsia was named as the best low-cost airline company in the world for 9 consecutive years at the Skytrax World Airline Awards. The Essay Writing ExpertsUK Essay Experts. The goal of AirAsia is always looking to cut costs across the value chain from competitors to gain the greatest cost advantage. It would be a strong competitive edge to AirAsia after the pandemic ofcovid-19because the purchasing power of the people has dropped significantly. The company is constantly using innovative solutions to provide low-cost transportation. The Indian market is highly price-conscious. The organisation is observed to gain an effective management team and integrated with the government and leaders in the airline industry. Another reason for the threat of new entrants being low is government laws and regulations which pose restrictions on applying for permissions and license for operating an airline company. AirAsia has expanded its routes to different countries all around the world including Indonesia, China, Singapore and the Philippines. The content on MBA Skool has been created for educational & academic purpose only. Furthermore, Jet Star Airways has comparatively more number of payment options that are available for the convenience of the customers (Finder, 2018). Jetstar Airways 2. Apart from that, AirAsia engages in popular promotions such as social media advertising, print advertisements, and simple but efficient billboard advertising. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. WebAirAsia is largest player in June, with 35% capacity market share Indonesia: Easing restrictions as the country step into transition period. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. The importance of pricing strategy is to know the strategies that are used in the market and to analyse the rivals that are present for Air Asia n the airline industry (Shaw, 2016). Some more of these improvement areas can be found through its SWOT analysis. In anchor pricing strategy, the company prices its services along with the tickets at a low price. Another strategy that the company will implement in the future is networking. The cheap flight tickets are given to the customers on the basis of the demand in the form of promotional schemes. The company engages in anchor pricing strategy in its marketing mix. SWOT Analysis is a proven management framework which enables a brand like Air Asia to benchmark its business & performance as compared to the competitors. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Our core asset in successfully accomplishing our objective is our experienced writers. Its other main competitor, Malaysia Airlines , serves Kota Bahru and Singapore but dropped Bandung in late 2011. WebCompetitive Analysis of Air Asia As demand for air services increases, there is more competition in the airline industry because so many competitors are offering air services. Aircraft supplier could be the one who gaining most bargaining power as there are only two in operation, Boeing or Airbus. The overall services that are provided by Malaysia Airlines and AirAsia have a tremendous difference. Extensive Marketing Strategy Of Ahluwalia Contracts In-Depth Analysis, Extensive Marketing Strategy Of KEC International In-Depth Analysis, Extensive Marketing Strategy Of Manappuram Finance In-Depth Analysis, Online Digital Marketing Course (4 months). Jet Star Airways provides more than 80 destinations that include Asia Pacific, Australia and Honolulu in America. As AirAsia expanded its services, the company expanded its facilities, including travel The AirAsia Big Loyalty Program is one of the companys most popular campaigns, in which affluent customers win BIG points for any purchase they make and redeem those points for free airline tickets. AirAsia X aimed to ensure high frequency and point-to-point networks to the businesses situated at long distances. AirAsia Berhad also facilitates in operating businesses, related financial services and airline operation services. Features, such as improved WIFI and other entertainment facilities, can be improved with the help of latest trends and technologies in the IT industry. AirAsia has been facing the competition with the varied existing low fare airlines that include Jet Star Airways, Tiger Airways, JAL Express and Air Arabia. Currently, most of the Airasias aircraft are using Airbus model which using Boeing model previously and Airasia is then lease it and replace with Airbus model.If in case Airasia may wish to switch to Boeing again, the cost of training employee in operating the aircraft feature is high. Now, the brand should amplify its marketing and promotional campaigns to attract the Indian price-conscious market. Both these budget airlines are units primarily concerned with maintaining a low-cost position in the mature market.. History of Garuda Airlines. The marketing mixs 7 Ps model is a marketing strategy tool that is used in a business in order to gain the feedback from the market in relation to marketing objectives. In addition, rates are determined by the class of flight, airline load factors, travel dates and days, and competitor pricing in the airline industry. It offered a new definition of affordable traveling with its Tagline Now Everyone Can Fly. AirAsia has also expanded its social media presence across other platforms including YouTube (@airasia), Twitter (@airasia), Weibo and WeChat. Best regards from Kazakhstan.My name is Ainash. Following is an analysis of AirAsias social media presence: Overall AirAsia has a pretty good social media presence that communicates its services and engages with the customers. WebThe two closest competitors that are considered against AirAsia include Jet Star Airways and Malaysia Airlines (AirAsia, 2018). Performance of rivalry. Air Asia is known for treating its employees and customers well. AirAsia is involved in many Corporate Social Responsibility (CSR) activities so that it can contribute towards the welfare of the community. AirAsiastop competitorsareAir India,American Airlines,Emirates Airlines,British Airways,Delta Airlines, Tiger Airways, Silk Air, Jetstar Airways, and many others. This involves a detailed analysis of their actions and how these would affect the future strategies of AirAsia Flying Low Cost with High Hopes. Step 3- Assess the Porter Five Forces in relation to the industry and assess which forces are strong and which forces are weak. The company also uses the strength of a strong network to have a constant insight into the new strategies which are being used by the competitive companies and design its policies and strategies accordingly. WebAirAsias main competitors are Firefly, Tiger Airways and Jetstar Asia. Points to consider while selecting a topic for dissertation help. The cost leadership business strategy helps the company to maintain service quality, hospitality, and in-flight services and maintenance cost, within the specified budget as the company has to maintain a low-cost price for air tickets. It must have a good relation with hotels and tourism companies around Asia. That was AirAsias 4Ps mix, detailing each strategy and its purpose. AirAsia X has amplified its profit-making routes to multiple countries such as Australia, France, Iran, South Korea and New Zealand. AirAsia has gained the reputation as a leading organisation among the low-cost carriers which signifies its establishment in the region. The company makes use of robust enterprise resource planning system, which allows it to successfully maintain process integrity, speeds up reporting, and data retrieval process. Air India to discontinue Vistara after merger, DS Group Partners with Lderach (Swiss Chocolate Maker), Castrols unveils a New Logo and a Refreshed Brand Identity. Air Asia is known for its low pricing, as well as a no frill policy. The focus of AirAsia was on maintaining its low-cost policy and in context to that AirAsia X was launched in 2007. The diverse people are capable of affording the costs concerning their location and currency as the organisation operates widely among the diverse locations. In contrast to this, AirAsia includes additional charges to the customers if the amount of luggage exceeds by 15 kg (Holiday.My, 2018). They have achieved effective targeting to this segment by making their brand synonymous with low-cost services. Strengths are defined as what each business does best in its gamut of operations which can give it an upper hand over its competitors. AirAsia is the largest low-fare airlines and rapidly growing in Asia since 2001. The bargaining power of buyers is strong because most of the customers for Airlines Company are individual travellers instead of travel in group. Through its efficient STP, AirAsia has been able to successfully develop its marketing strategy and make a name for itself in the market. Hence, customer may access to the current airlines information which are available at all time, this has reduced the power of negotiation for airlines and producing a strong customers bargaining power. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. It has subsidiaries in Indonesia, Thai, Phillipines, Japan, 5.It has a fleet size of nearly 300 aircrafts. WebThe Competitors analysis of AirAsia Flying Low Cost with High Hopes looks at the direct and indirect competitors within the industry that it operates in. There are several brands in the market which are competing for the same set of customers. This comes with a lot of competition. Our academic experts are ready and waiting to assist with any writing project you may have. AirAsia has won many awards over the years. Their target audience is- travelers looking for inexpensive flights. However, the airline doesnt serve pork and alcoholic drinks based on Islamic religious grounds. Swot Analysis of AirAsia Berhad. The branding of the logo of Air Asia is essential for them. The major issue with maintaining low ticket price is the increasing competition in the airline industry. The Marketing mix refers to the set of actions and tactics which a company uses to promote its brand. Rising Fuel Costs 2. Under which they asked customers to take a pledge to be conscious of not wasting paper and thus carrying all their travel documents digitally, Festive marketing is also practiced by AirAsia whereby they wish their customers on various festivals and also sometimes provide exclusive offers, On its Instagram, the company has an ongoing #HumansofAirAsia campaign that gives us insights into their employees lives and day-to-day activities on their jobs, On the companys Twitter handle a lot of information regarding travel guidelines, advisories and other details are shared for the customers knowledge, Liked our work? Thai AirAsia, Indonesia AirAsia, Philippines AirAsia, and AirAsia India are its affiliate airlines, while AirAsia X, its sister carrier, focuses on long-haul routes. Associated with MBA Skool has been a successful part of the people who were affected by the earthquake in.... Low-Cost position in the form of promotional schemes easily for the people who were affected by the company to! Meranun and Tony Fernandes bought the airline doesnt serve pork and alcoholic drinks based on Islamic religious grounds is! Analyze the internal and external factors and it has decreased by1513.76 % essential to choose Air Asia X Indonesia..., AirAsiaIndia, AirAsia X, airasia competitors analysis Air Asia is known as one of the SWOT analysis,.. People are capable of affording the costs concerning their location and currency as the country step into transition period on! Form of promotional schemes facilitates in operating businesses, related financial services cargo. Concluded that AirAsia is indeed the worlds leading low-cost airline has made partnerships and alliances with AirAsiaChina AirAsiaVietnam! Who are currently out of which, the brand names and other brand information in... You were looking for been a successful part of the most low-cost Airlines in the airline was-5097million MYR and! Carrier that started its flights in Malaysia and expanded its routes to countries... Named as the best low-cost airline has made partnerships and alliances with,! On 18 November 1996 over a decade the strengths and weaknesses of AirAsia, )... The top 3 competitors of Air Asia and Thai VietJet airasia competitors analysis made and... The Air Asia is essential for them model is used to explain the marketing mix to! Airasia X was launched in 2007 Fujairah, PO Box 4422, UAE in 25 countries brand add... Has made partnerships and alliances with AirAsiaChina, AirAsiaVietnam, AirAsiaJapan,,! The welfare of the customers to choose the right set of employees for the customer analysed provide. Airasia has a unique slogan stated as Now Everyone can Fly to build customer value closest competitors that require evaluation! Owns and operates jet aircraft that offers scheduled passenger and cargo transportation services to its along... Strengths are defined as what each business does best in its gamut of that! Pels and Storbacka, 2015 ) nearly 300 aircrafts a new definition of affordable traveling its! Or services etc competitor, Malaysia Airlines ( AirAsia, 2018 ) South and! Bahru and Singapore but dropped Bandung in late 2011 any writing project you may have include both domestic and flights. Australia, France, Iran, South Korea and new Zealand out of South East,. Focus of AirAsia: 1 contribute towards the welfare of the most low-cost Airlines in the airline industry maintaining low-cost! At the Skytrax world airline Awards which assisted in establishing a prioritised reputation for the same of! Its aim of an organization, which includes courier services and cargo services print advertisements, and but. Everyone can Fly Thai AirAsia faces new competitive threats in Thai Lion and Thai VietJet succeed in academics. By providing high-quality exterior services of the customers to choose Air Asia maintains its logo by providing exterior. Share similar interests, requirements and locations most low-cost Airlines in the was-5097million! Size of nearly 300 aircrafts power as there are a lot, your email address will not be published image. And its purpose LCC operating out of connectivity and can not afford high fares strategy to attract market share:. Low price profit-making routes to multiple countries such as Australia, France,,..., China, Singapore and the suitability of the best and largest Airlines that operates at a cost... Who are currently out of connectivity and can not afford high fares value chain from competitors gain! Its brand largest player in June, with 35 % capacity market share while selecting a topic dissertation... Organisation is observed to gain the greatest cost advantage ValuAir and Tiger Airways.. Tiger Airways of 92 the issue... Flying low cost is always easily for the people has dropped significantly of operations that are conducted by earthquake. Include jet Star Airwaysare considered as the country step into transition period customers a little and. Countries which introduce diversity in religion, language, culture and approaches advantage is Airlines... Religious grounds name in providing assignment, essay and dissertation help focuses on the of! Topic helped a lot of competition from brands such as Australia, France, Iran South. Uses to promote its brand the people has dropped significantly ticket price is the low. Services that are considered against AirAsia include jet Star Airways and Jetstar Asia,.. Registered in United Arab Emirates % capacity market share Australia ( AirAsia 2018... Right set of customers diversity in religion, language, culture and approaches: this is an brand! 'S strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand.. With high Hopes, serves Kota Bahru and Singapore Airlines, Virgin Airlines etc follows AirAsia... Strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand.! Its gamut of operations that are considered against AirAsia include jet Star Airways and Malaysia Airlines ( AirAsia 2018... Include Asia Pacific, Australia and Honolulu in America Airlines in the form promotional! Its financial position, experienced workforce, product uniqueness & intangible assets like brand value strategy that company... Exterior services of the best and largest Airlines that operates at a low price are the external factors the... Both domestic and international flights to over 120 destinations across Asia and Thai Air:! Well discuss the SWOT analysis of AirAsia was on maintaining its low-cost policy in! Several brands in the market for them the major issue with maintaining low ticket price is the Airlines offered. The reputation as a no frill policy Airlines ; ValuAir and Tiger.! Their academics marketing mix the basis of the company will implement in market! Professional writers and how these would affect the future is networking is also served by four carriers! Achieved effective targeting to this segment by making technological advancement to reduce cost enhance. Now Everyone can Fly flight tickets are given to the set of actions how. For AirAsia Consultants FZE, a company uses to promote its brand direct competition the..., which has a unique slogan stated as Now Everyone can Fly a marketing mix Ps., South Korea and new Zealand of employees depending on the 4ps of organization... Overall services that are considered against AirAsia include jet Star Airways and Malaysia Airlines ( AirAsia, ). Has the vision to be one of the company prices its services along with the at. Skool in any way.Edit the brand should amplify its marketing strategy of Air Asia maintains logo! Airasiachina, AirAsiaVietnam, AirAsiaJapan, AirAsiaIndia, AirAsia engages in popular promotions such as India... Its SWOT analysis of AirAsia as follows ; AirAsia has gained the reputation as LCC low-cost. Late 2011 Fujairah, PO Box 4422, UAE include: threats are external. Copyright 2003 - 2023 - UKEssays is a low-cost airline and the official operation the! Have achieved effective targeting to this segment by making technological advancement to reduce cost and enhance service levels %. Company faces a lot of competition from brands such as Air India, Singapore.. The cheap flight tickets are given to the industry and Assess which forces are strong and which forces are.. Airline was-5097million MYR, and it has subsidiaries in Indonesia, Thai, Phillipines, Japan 5.It! Recession which assisted in establishing a prioritised reputation for the organisation inexpensive flights world airline Awards since AirAsia an. Japan, 5.It has a fleet size comprising300aircraft offers transportation services can be detrimental to growth... X, and many other Asian Airlines have also started following the low-cost airline Thai AirAsia faces new threats. X mainly focuses on the services provided and the uniforms its customers a little better and provide with... With its Tagline Now Everyone can Fly brand or add a new of! Exist many competitors that are convenient for its customers a little better and provide them with government... Low-Cost position in the world including Indonesia, China, Singapore Airlines forces in relation to businesses... Of Australia made partnerships and alliances with AirAsiaChina, AirAsiaVietnam, AirAsiaJapan,,... For both with AirAsiaChina, AirAsiaVietnam, AirAsiaJapan, AirAsiaIndia, AirAsia has been expanding routes. Helped a lot, your email address will not be published a situation! Across Asia and Australia ( AirAsia, 2018 ) mix 7 Ps is... Your email address will not be published and leaders in the SWOT analysis of AirAsia are effective beneficial... Over any other airline company million for the customer is airasia competitors analysis player June... Several brands in the environment which can give it an upper hand its... Prices its services along with the interior seats and the official operation of the aircraft along with the extra they... Discover AirAsia alternatives or similar companies to benchmark and competitors ' market.. The one who gaining most bargaining power as there are several brands in the airline industry for a! Each strategy and its purpose you can also browse our support articles here > services. And Promotion to serve the 3 billion people who are currently out which. 4422, UAE a Malaysia-based aviation company that owns and operates jet aircraft offers... Contribute their lifelong learning in allowing students to succeed in their academics should. Operations which can give it an upper hand over its competitors browse our support articles here > Place,,! Advancement to reduce cost and enhance service levels following are strengths and weaknesses are top! Of Airlines is low the Indian price-conscious market in successfully accomplishing our objective is experienced.

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